SYDNEY, AUSTRALIA, 3 NOVEMBER 2008 – Sensis and Google today announced a commercial agreement to provide Australians with access to Yellow™ business listings on Google Maps™.
The agreement:
Announcing the agreement, Sensis CEO, Bruce Akhurst, said:
“This agreement combines Sensis’ strong capabilities in advertising sales and local business content and Google’s strong capabilities in online search and mapping technology.”
“Helping our customers grow their business is at the heart of everything we do. This agreement enables our Yellow™ advertisers to further extend their online presence and benefit from the significant reach of Google Maps*. It’s all about helping to deliver more customers through their doors,” he said.
“The agreement means Yellow™ advertisers can now potentially be found by more customers than ever before. They can be found in our print and online directories, over the phone, in a growing range of satellite navigation devices, on mobile phones, on search engines and on online mapping sites, which now includes the popular Google Maps,” Mr Akhurst said.
General Manager of Google Australia, Karim Temsamani said:
“We’re always looking for high quality content for our users. This agreement is great news for our users who now have the most comprehensive source of Australian local business information at the click of a mouse through Google Maps,” he said.
“In all sectors of the economy, the internet is an important part of Australians’ research and buying patterns, whether they buy online or offline. Small businesses are realising the importance of extending their presence online to reach customers. Searching Google Maps is a popular way for consumers to find local businesses and services.”
Google Maps, which includes popular features such as My Maps™ and Street View™, is available online at maps.google.com.au. Business listings from Yellow™ are scheduled to be available in the first quarter of the 2009 calendar year.
Also announced today, Google will provide web search and advertising through Google’s AdSense for Search™ advertising program on sensis.com.au and partner sites such as bigpond.com. This will provide users with fast, accurate web results through Google search as well as relevant text ads when performing a search directly on these sites.
Google’s web results and text ads on sensis.com.au and partner sites are scheduled to be available in the first quarter of the 2009 calendar year.
Stephen Ronchi, Sensis, ph: 03 8653 7828; mob: 0417 138 649; stephen.ronchi@sensis.com.au
Rob Shilkin, Google, ph: 02 9374 4091; rshilkin@google.com
Sensis is Australia’s leading information resource. We make complex lives simpler by helping Australians find, buy and sell. Sensis delivers innovative and integrated search solutions via print, online, voice and wireless channels to connect Australians 24 hours a day, seven days a week. Our powerful, multi-channel portfolio provides an unparalleled local information source incorporating: the White Pages® and Yellow™ directories; the Citysearch® entertainment site; the Whereis® location and navigation database; sensis.com.au – the search engine for Australians; Sensis 1234, the operator-assisted, premium voice information service; and The Trading Post Group’s stable of weekly and monthly publications and Universal Publisher’s mapping publications; and the accommodation website gostay.com.au. Sensis owns a majority shareholding in SouFun.com, China’s leading real estate and home furnishings website. Sensis also recently acquired majority shares in China’s leading auto sites Autohome.com and Che168.com, and leading digital devices websites IT168.com and PCPop.com.cn.
Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, please visit www.google.com.
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* Google Maps is used by 2.6M Australians each month (Source: Roy Morgan Single Source, July 2007 – June 2008).
Labels: Australia new announcements
