Google’s Australian Year-End Zeitgeist Highlights Hot Searches in 2007
- AFL most searched for sport
- Packer wedding most searched for nuptials
- Strong growth in searches for social networks
SYDNEY, Australia, 4 December 2007 – Big Brother or Australian Idol? Gucci or Lisa Ho? Paris Hilton or Britney Spears? Victoria or David Beckham?
With the end of the year in sight, it’s time to reflect on what made 2007 special. Today we’re releasing our first ever annual Zeitgeist for Australia – the fastest rising and highest volume search terms that Australians have been typing into Google.com.au in 2007.
Also for the first time, we’re showing which States and Territories searched most for various specific queries in 2007 – showing that Queensland tops the table for searches for second mortgages, NSW leads on searches for European holidays, and Victorians search most for cricket.
Zeitgeist means "spirit of the times" and, because people use Google to search for what’s new and interesting, these queries, when seen in volume, tend to be a good reflection of what’s on everybody’s minds. Amazingly enough, as many as 25 per cent of the search queries we get an any one day are new – meaning we have not seen them before.
The Google Zeitgeist is calculated by looking at the aggregation of the most popular and fast-rising search queries being typed into the Google.com.au search box.
Enjoy reading and analysing these interesting and fun results.
Media enquiries:
Rob Shilkin, Google Australia, 02 9374 4091 rshilkin@google.com
The 10 fastest rising Australian searches of 2007
- Facebook
- YouTube
- Summer Heights High
- Tiger Airways
- iPhone
- Rugby World Cup
- MySpace
- Heroes
- Bebo
- Transformers
TOP 10 ON TV (most searched TV shows)
- Big Brother
- Australian Idol
- Heroes
- Today Tonight
- Home and Away
- Summer Heights High
- Top Gear
- Prison Break
- Lost
- Greys Anatomy
TOP 10 CELEBS (most searched celeliities)
- Paris Hilton
- Britney Spears
- Vanessa Hudgens
- John Howard
- Justin Timberlake
- Ben Cousins
- Anna Nicole Smith
- Steve Irwin
- Rihanna
- Angelina Jolie
TOP 10 SPORTS (most popular sport searches)
- AFL
- NRL
- WWE
- Rugby World Cup
- Melbourne Cup
- Australian Open
- Cricket
- Cricket World Cup
- Tour de France
- Soccer
TOP 10 SHOPS (most searched retail stores)
- Harvey Norman
- Target
- Ikea
- Big W
- Kmart
- Bunnings
- Myer
- Woolworths
- Dick Smith
- Office Works
TOP 10 DESIGNERS (most searched designers and labels)
- Gucci
- Lisa Ho
- Alex Perry
- Chanel
- Prada
- Louis Vuitton
- Peter Alexander
- Colette Dinigan
- Vera Wang
- Wayne Cooper
TOP 5 WEDDINGS AND DIVORCES (most searched celeliity weddings and divorces)
Weddings
- Packer wedding
- Eva Longoria wedding
- Dave Hughes wedding
- Liz Hurley wedding
- Ada Nicodemou wedding
Divorces
- Dr Phil divorce
- Justine Henin divorce
- Greg Norman divorce
- Michael Jordan divorce
- Hulk Hogan divorce
TOP 10 SHARES (most searched ASX shares)
- Telstra shares
- IAG shares
- AMP shares
- NIB shares
- BHP shares
- Qantas shares
- Woolworths shares
- Coles Myer shares
- CBA shares
- ANZ shares
BECKHAM MANIA (10 most searched Beckham queries)
- Victoria Beckham
- David Beckham
- Victoria Beckham hair
- Victoria Beckham jeans
- David Beckham tattoos
- Cruz Beckham
- Posh Beckham
- David Beckham pictures
- Victoria Beckham pictures
- David Beckham biography
TOP 10 KEVINS (most searched "Kevins")
- Kevin Rudd
- Kevin 07
- Kevin Bloody Wilson
- Kevin Andrews
- Kevin Sheedy
- Kevin Smith
- Kevin Bacon
- Kevin Federline
- Kevin Costner
- Kevin Spacey
TOP 10 ALBUMS (most searched albums)
- Radiohead new album
- Justin Timberlake album
- Metallica new album
- Pink album
- Snow patrol album
- Powderfinger new album
- Silverchair new album
- Fergie album
- Timberland album
- Akon album
TOP 5 RESTAURANTS (most searched restaurants)
- Aria restaurant
- Summit restaurant
- Wildfire restaurant
- Quay restaurant
- Café Sydney
WHAT REVIEWS DO WE WANT? (10 most searched reviews)
- Australian Financial Review
- digital camera review
- nokia n95 review
- movie review
- review clothing
- iphone review
- harvard business review
- mobile phone review
- nokia 6300 review
- literature review
YEAR OF THE CHASER (10 most popular "Chaser" searches)
- abc chaser
- chaser war
- chaser apec
- chaser podcast
- the chaser decides
- chris taylor chaser
- chaser arrested
- chaser eulogy song
- chaser song
- chaser team
TOP 10 ODDS (most searched odds)
- Melbourne Cup odds
- AFL odds
- NRL odds
- Poker odds
- Brownlow odds
- Election odds
- TAB odds
- Racing odds
- Footy odds
- Odds calculator
TOP STATE / TERRITORY SEARCHES (which State/Territory searched the most for specific keywords in 2007)
- Basketball: NT
- Beach: Qld
- Beer: SA
- Camping holiday: Qld
- Charity: NSW
- Cheap flights: Qld
- Cheap hotels: WA
- Chocolate: SA
- Church: NSW
- Cricket: Vic
- Dating etiquette: Vic
- Drought: ACT
- Election: ACT
- European holiday: NSW
- First date: NT
- George Clooney: NSW
- Global Warming: NT
- Handbag: NSW
- Hummer: Vic
- Internet dating: Qld
- Journalism: Tas
- New job: ACT
- Pet tricks: Qld
- Pinot: Tas
- Poker: NSW
- Police: NT
- Pulp mill: Tas
- Quiz night: WA
- Romantic: NSW
- Rove: Vic
- Second mortgage: Qld
- Shakespeare: Tas
- Shark: WA
- Shiraz: SA
- Stretch limo: WA
- Takeaway: Qld
- Tax return: NSW
- Weather: Vic
- Wii: SA
- Wine: SA
Labels: Australia new announcements
