Integrates local search for PCs and Mobiles
SYDNEY, Australia – February 6, 2007 – Google Inc. (NASDAQ: GOOG) today launched Google Maps Australia at maps.google.com.au, enabling users in Australia to find the local information they want more easily. In addition to map and satellite images, the expanded service includes Australian business listings, driving directions and support for Google Maps for mobile.
The launch of Google Maps Australia is helpful for businesses who want to target information about their services to users searching within a local area. It is also good news for advertisers. Google AdWords advertisers can now reach customers searching for businesses, products and services in Australia using locally targeted advertisements.
For example, Sydneysiders searching for a mechanic in their neighbourhood can simply enter the keyword [mechanic], plus their suburb into the search field to receive a list of nearby mechanics. Each result is accompanied by a phone number, street address and links to related websites such as those of other mechanic services in the area and further useful information.
"Google Maps Australia combines extensive business listings and relevant information from across the web to give Australian users a powerful and easy-to-use source to access local information," said Lars Rasmussen, head of engineering, Google Australia. "Much of the world’s information is geographically relevant and so Google Maps plays an important role in our mission to organise this information in a way that is useful at a local community level."
People who are out and about can also search and find all of this useful local information on their mobile phone. The dynamic mapping feature provides them with a simple way to find location information and then navigate around the map from their mobile device.
Users simply drag the map to view the adjacent parts of a map without re-loading the page and choose between maps or satellite imagery. When looking for local information, they can immediately see the location of their search results on a map and find directions on how to get there from any given point, as well as see a route overview by satellite or map. The free downloadable application can be found at www.google.com/gmm.
Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.
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Labels: Australia new announcements
