July 19, 2006
Continuing to offer advertisers around the world new ways to reach their target customers, Google today made its click-to-play video ad format available for advertisers worldwide. Advertisers globally can now run this new format on the Google content network, giving them a rich, immersive way to communicate with target customers.
To protect the user experience, click-to-play video ads are user-initiated, so that the quality of the user experience is preserved. As a result, advertisers get more engaged users and qualified leads. Click-to-play video ads can be targeted to specific sites or contextually. Both targeting models support a geographical targeting overlay, up to the city level. Pricing for click-to-play video ads can be either cost-per-impression or cost-per-click. Video ads compete in the ad auction with other text, image and flash ads for placement on a site.
Using this format is easy. An advertiser simply uploads a video file – up to two minutes long – and Google does the rest. Click-to-play video ads will automatically appear on sites within the Google content network that allow image ads. There are no hosting or serving fees, making click-to-play video ads accessible to both large and small advertisers and providing brand advertisers with a richer and more engaging format to communicate their messages. Users who want to view the ads press "play" on the control bar at the bottom of the window to start the video. Advertisers will be able to measure the effectiveness of their video ads by tracking video play-back rates, click-through rates to their destination site, as well as how long users interact with the video.
Let us know if you have any questions. For further information, please go to: https://adwords.google.com.au/select/videoads.html.
Labels: Australia new announcements
